The ease of manufacturing and trend-driven nature of soft goods is well suited to rapid prototyping as well as the creative use of materials, innovative hardware, printing techniques, brand extensions and design collaborations.

Having been the founder and designer of soft goods companies I have deep experience developing brands and designing for manufacturing in the US and overseas.

Design for Manufacturing • Materials Selection + Sourcing • Hardware Design • Printing and Textile Design • Design Collaborations

Hero Bags Hero Bags, a line of USA made canvas bags and totes for the food, wine and gift marketplace. In addition to creating a brand and award winning product line I also sourced American grown textiles and partnered with small American stitchers. I successfully sold Hero into Whole Foods Market, Eataly New York, URBN Outfitters and Plaza Style Stores throughout Japan. The entire Hero product line can be viewed here.

Hero Bags

Hero Bags, a line of USA made canvas bags and totes for the food, wine and gift marketplace. In addition to creating a brand and award winning product line I also sourced American grown textiles and partnered with small American stitchers. I successfully sold Hero into Whole Foods Market, Eataly New York, URBN Outfitters and Plaza Style Stores throughout Japan. The entire Hero product line can be viewed here.