About Me

I am a San Francisco-based designer specializing in crafting elegant hardware and experience solutions that seamlessly connect digital and physical realms. My focus lies in human-centered design, sustainable solutions, and lifestyle products.

With over 20 years of experience bringing product visions to life from concept to manufacturing across corporate, startup, and consulting environments, I excel at solving complex design challenges and defining a design vision.

As a lead designer and core team member on Apple's Industrial Design team, I contributed to the development of best-in-class design solutions and the successful launch of award-winning products.

My entrepreneurial ventures include establishing a thriving design consultancy and founding Hero, a sustainable soft goods company offering products for the food and wine market. I've collaborated with global brands like Nike, Luxottica, Sony, and Silicon Valley startups, as well as retailers such as Urban Outfitters, Whole Foods Market, and Eataly, achieving successful product distribution across the US and Japan.

I excel in design leadership, product vision, and managing concept-to-launch design programs. My Master's Degree in Emerging Technology from UC Berkeley provides a solid technical and academic foundation for my creative design work.

Outside the design studio, I enjoy running, life drawing, gardening, and mentoring early-career designers.