Collaborating with brands using strategic design practices to uncover meaningful opportunities and insights.

Successful design results require a solid design and development strategy. I work with companies to identify market opportunities, and user insights that guide design programs to create meaningful design solutions.

My design strategy expertise includes; market and user research, product line development, brand and design language development, brand collaborations, CMF, and design for manufacturing.

Select Projects

Revo, Icon Sunglass Line, Product Line Creation & Design Strategy

Revo, Snow Goggles, New Product Design Strategy

Tivo, SmartTV, Design Language, and UX Design Strategy Program

Moxxly, Breast Pump, CMF, and Design for Manufacturing Strategy

Nike, Minuteman Stopwatch, Product Line Development, New Product Design

Cubby, Home Delivery System, Product Development, Lifestyle Design Strategy

Apple, Design Language, Future Product Strategy, (multiple products)