Product Strategy
Collaborating with brands using strategic design practices to uncover meaningful opportunities and insights.
Successful design results require a solid design and development strategy. I work with companies to identify market opportunities, and user insights that guide design programs to create meaningful design solutions.
My design strategy expertise includes; market and user research, product line, brand and design language development, CMF, and design for manufacturing.
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TiVo
Smart TV Design Language Program
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CUBBY
Home Lifestyle Design Language & CMF Strategy
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REVO
Sport Sunglasses Product Line Creation
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REVO
Ski Goggles, Design Language Strategy & Design for Manufacturing
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Nike Stopwatch
Design Strategy & Product Line Creation
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Moxxly
Breast Pump, Color, Material & Finish, Design for Manufacturing Strategy