Product Strategy

Collaborating with brands using strategic design practices to uncover meaningful opportunities and insights.

Successful design results require a solid design and development strategy. I work with companies to identify market opportunities, and user insights that guide design programs to create meaningful design solutions.

My design strategy expertise includes; market and user research, product line, brand and design language development, CMF, and design for manufacturing.

  • TiVo

    Smart TV Design Language Program

  • CUBBY

    Home Lifestyle Design Language & CMF Strategy

  • REVO

    Sport Sunglasses Product Line Creation

  • REVO

    Ski Goggles, Design Language Strategy & Design for Manufacturing

  • Nike Stopwatch

    Design Strategy & Product Line Creation

  • Moxxly

    Breast Pump, Color, Material & Finish, Design for Manufacturing Strategy