Moxxly

I assisted the startup company Moxxly in creating their design for manufacturing and CMF plan.

Moxxly's new hands-free breast pump has a slim profile and is targeted towards the upscale millennial market. I worked alongside the executive team to identify design opportunities, such as a more sophisticated jewel-like color palette. Additionally, we explored manufacturing opportunities that allowed for a material break and the addition of a sophisticated color band. I also recommended debossed branding of the FDA-approved plastic bottle, as well as final texture and finish recommendations for multiple complex materials and parts.