NIKE
Minuteman Stopwatch
Nike’s First Stopwatch
Nike’s business objective was to establish a new sports timing product line redefining the stopwatch category and enhancing Nike’s unique performance technology offerings.
My design solution prioritizes user ergonomics, achieved through a carefully considered shape that enhances comfort and functionality. This is complemented by applying high-quality materials that deliver a premium feel and exceptional durability. This integrated approach and a distinctive product design language successfully embody Nike's core values of innovation and performance.
The Nike Minuteman Stopwatch proved a highly successful design solution that anchored Nike’s timing line of products for years.
Industrial Design & Brand Strategy Consulting Service
Ergonomic design considerations for performance and comfort
Ergonomic Task Analysis